Manufaktura po fali krytyki zrezygnowała z "Kryształowej Nocy Zakupów"

Łódzkie centrum handlowe Manufaktura zdjęło billboardy z niefortunnym hasłem "Rozgrabić kolekcje. Kryształowa Noc Zakupów". Hasło kojarzyło się łodzianom z pogromem Żydów.

Shock value

Shock value is the potential of an image, text, action, or other form of communication, such as a public execution, to provoke a reaction of sharp disgust, shock, anger, fear, or similar negative emotions. In advertising Shock advertising or Shockvertising is a type of advertising generally regarded as one that “deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals.” It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue,...