Juicero

Juicero was an American company that designed, manufactured and sold the Juicero Press, a fruit and vegetable juicer. The Juicero Press featured Wi-Fi connectivity and used proprietary, single-serving packets of pre-chopped fruits and vegetables that were sold exclusively by the company by subscription. From 2014 to 2017, the San Francisco-based firm received $120 million in startup venture capital from investors. The company attracted significant negative media attention when consumers and journalists discovered that its juice packets could be squeezed just as easily by hand as by the company's expensive juicer. In 2017, following slow sales, the company ceased operations and announced it was seeking a buyer for the company and its intellectual property. Juicero was founded in 2013 by Doug Evans, who served as CEO until October 2016, when former president of Coca-Cola North America Jeff Dunn took over the position. The company's juicing press was originally...