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Corporate Memphis

Corporate Memphis (alternative names: Alegria art, big tech art, flat art, or corporate artstyle) is an art style named after the Memphis Group that features flat areas of color and geometric elements. Widely associated with Big Tech illustrations in the late 2010s and early 2020s, it has been criticized for its use in sanitising corporate communication, as well as being seen as visually offensive, insincere, pandering and over-saturated, though some illustrators have defended the style, pointing at what they claim to be its art-historical legitimacy. Origins Flat art developed out of the rise of vector graphic programs, and a nostalgia for mid-century modern illustration. It began to trend in editorial illustration and especially the tech industry, which relied on simple, scalable illustrations to fill white space and add character to apps and web pages. The style was widely popularized when Facebook introduced...