

It's a Flexi disc! They would come in music magazines a lot.
https://en.wikipedia.org/wiki/Flexi_disc
This particular one even gets mentioned on the wikipedia page.
A two-sided flexible sheet record of the songs of humpback whales (produced by Roger Payne) was included with the January 1979 issue of National Geographic Magazine. With a production order of 10,500,000 copies, it became the largest single press run of any record at the time.
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