Fido Dido

Fido Dido ( or ) is a cartoon character of a male youth created by Joanna Ferrone and Sue Rose. History Rose first doodled the character in 1985 on a napkin in a restaurant. Ferrone came up with the character's name on her way to work the next day. The two later stenciled Fido on T-shirts. These T-shirts became very popular in New York, and featured the character's official mantra: "Fido is for Fido. Fido is against no one. Fido is youth. Fido has no age. Fido sees everything. Fido judges nothing. Fido is smart. Fido is innocent. Fido is powerful. Fido comes from the past. Fido is the future". Advertising The character was licensed to PepsiCo in 1988 but the character did not receive much attention or popularity until the early 1990s, when he appeared on numerous products, particularly stationery and 7 Up ads and boxer shorts. In the United States...

Fifteen Lines: The Story of Fido Dido

No, he isn't just a 7up mascot.