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@Deykun fun fact- te zablurowane butelki to najpewniej Persil, szczególnie w świetle ostatniego punktu, więc też wcale nie taki tani brand xD

Quick context on the ad:

  • This is from a well-known Fairy Liquid campaign (around 2013) claiming that one bottle of Fairy lasts as long as (or twice as long as) two bottles of its next best-selling rival.

  • The ads typically showed the green Fairy bottle on the left with an "=" sign next to two unbranded or deliberately de-branded (blurred/generic-looking) bottles on the right to avoid directly naming the competitor in the visual while still implying it.

  • The rival in question was Persil (specifically comparing a smaller ~433ml Fairy bottle to two 500ml Persil bottles). Persil complained to the UK's Advertising Standards Authority (ASA) about the comparison, but the ASA ultimately upheld Fairy's claim after testing confirmed the performance difference.

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