Zastanawiałeś się jak logo Starbucks wygląda od tyłu?
Ewolucja logotypu Starbucks:
https://www.logomaker.com/blog/starbucks-logo-history-and-evolution-of-strabucks-original-logo/
The nautical theme was intentional. The company decided it wanted to forge a connection to the seafaring tradition of coffee traders. After all, coffee’s journey to your cup has always involved long voyages across oceans. So, when it came time to design a logo, they needed something that screamed maritime.
That’s where Terry Heckler came in. Heckler was a local artist and advertising specialist tasked with creating the original emblem. He delved into old marine books and stumbled upon a captivating image: a twin-tailed siren, or mermaid, from Greek mythology. She was designed to lure sailors with her charm.
It felt like a perfect metaphor: just like sailors were drawn to sirens, customers would be drawn to the alluring aroma of Starbucks coffee.
#heheszki #starbucks #logo #design #grafika #logotyp #reklama #branding #identyfikacjawizualna #ciekawostki #kawa
